Design Tokens
Define your design system — from product identity to token values.
Product Identity
Product Type
Industry
Platforms
Target Audience
Design Language
Luxury is the foundation. Overlays layer on top with relative weights that must sum to 1.0.
Foundation
Overlays & Weights
Total weight: 0.00 (must equal 1.00)
Personality Traits (1–10)
Luxury 5
Technology 5
Innovation 5
Trust 5
Elegance 5
Minimalism 5
Editorial 5
Playfulness 5
Energy 5
Creativity 5
Corporate 5
Friendliness 5
Professionalism 5
Warmth 5
Boldness 5
Theme & Brand
Theme Family Name
Theme Variant
Brand Name
Style Preferences
Color Mood
Typography Personality
Motion Personality
Surface Style
Visual Density